Copywriting examples

Below are examples of previous copywriting ranging from emails, articles, landing pages, press releases and blog posts.

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WOULD YOU LET MEDITATION CHANGE YOUR LIFE?

Unlock your spiritual side...

Over 60% of Brits say that meditation,yoga and affirmations have changed their life. It’s hard to ignore this booming trend, but why should you invest your time in it? Can it really infiltrate our psyche or is it a fad waiting to fizzle out?


Check out our blog post: 5 reasons Meditation can change your life

    BLISSFUL BEACH ESCAPES...

    Don’t compromise on your dream holiday, escape to peaceful sandy dunes and luxurious resorts right on the water's edge. Soak up the sun and enjoy the exclusivity of a beachfront location. Let our travel experts find you the perfect beach escape blending the bustle and amenities of a resort with the tranquillity of soft white sands between your toes.


    Melia Salinas, Lanzarote: Framed by two glorious sandy beaches, Melia Salinas is a stylish and uniquely luxurious resort priding itself on impeccable service, stunning guest rooms and with an elegant reputation.
    Zafiro Palace Andratx, Mallorca: Tranquillity and peace are found at Zafiro palace, set adjacent to the prestigious Golf Club and surrounding extensive gardens, it provides the perfect retreat. Modern and chic interiors mirror the incredible bay views.
    Ikos Odisia, Corfu: A league of its own, Ikos Odisia stands as a beacon of luxury situated in Corfu with incredible views across Dassia Bay and framed by extensive woodland. With sparkling seas, incredible suites and impeccable service.

Four reasons to redesign your dental practice in 2023


Your practice should work for you, not against you. It’s important for your dental practice to compliment the service you provide and to reflect the work you do. You work hard to ensure your patients receive the best possible care, that means a lot to us. We want to ensure that the design of your practice streamlines your working day, so you have more time to put the patients first. It can seem expensive, overwhelming and maybe even unnecessary? If your practice is working, why fix it? Maybe this is the year you change your mind...

Have you been considering a redesign?

In this blog post we’ve compiled four reasons to redesign your dental practice in 2023:

1) It’s a scary decision to make but the good news is you’re not alone. We offer a WhatsApp video call service with consultation and advice and if we can’t solve the problem over the phone, we’ll send out one of our engineers within 24 hours. We’re there to support you through the entire process, from initial design planning to installation and aftercare enquiries. We have over 52 years of combined experience and we’re a family run business. Excellent customer service is at the heart of everything we do.

2) Unlike other designers we actually have dental equipment products in stock and so we usually quote a quick turnaround time on all installations. Meaning there will be minimal disruption to your practice, and you can get back to treating patients in no time.

3) Whilst we have the knowledge and experience of design and installation, we also have excellent relationships with dental equipment manufacturers and so we can advise you on the very best products for your surgery. We can make sure these products work effectively for your patients and blend in seamlessly with our design.

4) We can offer you a wide range of services depending on your needs, from recommending and installing individual products to redesigning single surgery rooms and complete practice redesign. Our team are flexible and extremely knowledgeable, we take pride in our work and want to ensure your practice gets the treatment it deserves!

It’s not an easy decision to come to, it’ll take time, but we want to assure you that we’ll be there every step of the way. Considering a redesign is all about what’s best for your patients, we believe a new, modern and efficiently designed environment will improve the patient experience and drive more business. With the newest equipment and sleek modern designs, start a fresh. Curate your perfect professional environment, let us help you make your dream dental practice a reality.

Condensing this piece into posts for LinkedIn:

  • ●  Your practice should work for you, not against you! Check out our blog post on the four reasons to redesign your dental practice in 2023. (image of infographic: 4 reasons)
  • ●  New year, new practice... Tired of the same old looking practice? Read our blog post on the four reasons to redesign your dental practice this year!

Example Job Advert- BAU Systems

Do you have a burning passion for engineering? Do you care deeply about the continuous progression of technology and have knowledge of the intricacies of its development from design to testing?

A Senior Systems Engineer will oversee the engineering process, support the development of new technology and be responsible for the smooth running of the Missions Systems Community team and all its tasks.

As Senior Systems Engineer, you will oversee the engineering process from requirements through to design and development. Including requirements management, bouncing between different systems interfaces, architecture, testing and certification. Within this role you will be expected to support the development of new technology alongside the Mission Systems team. You’ll be working closely with subsystems such as weapons, radars and electronic warfare. This role is varied and allows you to develop your professional skills and knowledge by working with ground breaking technology programmes.

1. Examples of programmatic adverts:

  • ●  Looking to innovate new technology? Join our team at BAE Systems
  • ●  Technology moves fast. It’s time to change
  • ●  Want to work with groundbreaking technology? Now is your chance

    Copy to go on infographic:

    Developing the future, innovating the past

    Copy for Linkedin Ad caption:

    Want to work alongside groundbreaking technology, developing new systems? You might just be a Senior Systems Engineer!

    Link to landing page

Press Release

  1. Green Warrior Permaculture just launched their website with detailed insight into their organisation and their strategies for sustainability. Green Warrior Permaculture is focussed on sustainability specifically in regards to aid work, community development and overseas disaster mitigation.

    More information is available at : https://greenwarriorpermacultu... developing detailed strategies for greater sustainability, the Green Warriors are focussed on utilising local resources to help people restore their precious communities. As Steve Cran says; ‘’They grow their way out of poverty.” Specifically, training locals to become the trainers means that the community become heavily involved in their own emancipation. This not only keeps work in the local area but inspires the rest of the community to get involved, it promotes good morale and teaches people independence.

    “The world's problems grow at an exponential rate so I design projects that solve problems at an exponential rate”. - Steve Cran

By training local people, designing projects for NGO’s plus monitoring and assisting with existing programmes, Green Warriors are able to help rebuild this community from every angle. Their projects can include work in disaster zones or conflict stricken areas, remote communities that require additional support and even urban developments. Each with specific and differing requirements, but the Warriors approach them with a sustainable and long term attitude. Labelling themselves as sustainability specialists, they maintain their mission is to implement real solutions for the current climate crisis humanity is facing. Instead of purely relying on money, they work upon the thesis that change can only be truly forged by people and that this change shouldn’t just be undertaken by one person. The ethos of Green Warriors is of a community fighting for change.

The website covers Steve Crans journey into Permaculture aid and why it matters. A run down of the Bali-Super farmer project and the stages of this from organising to implementation. Additionally, what the Green Warriors stand for and how people can make a difference. Steve also has a team of specialist field trainers and consultants who can consult on permaculture aid work, projects and LEISA (Low External Input Sustainable Agriculture). Plus links to wider reading on the subject are available on the website.

Summary:
Green Warrior Permaculture just launched their website focussing on Permaculture aid and eco-friendly community work in rural and deprived areas. The website includes a page titled ‘Every garden is a step forward!’

Rwanda hotels- Travel brochure

Magashi


Magashi lives on Akagera National Park, six thousand exclusive use hectares located in the Northeast. Made up of six luxury tents, perched like little butterflies upon the shore of Lake Rwanyakazinga. As guests approach by boat, they’ll quickly ease into the camps secluded, intimate and very relaxed atmosphere. A far cry from the bustle of nearby capital Kigali. Matching the
Rwandan hospitality, Magashi has a warm and welcoming tone and interior with earthy tones. Magashi has hospitable, friendly and attentive staff on hand to help with any problem. Sharing traditional Kugisha supper, cattle herding and even sharing songs and stories are just some of the customs staff may offer. The National park is abundant with life and colour, home to lions, rhinos, gentle rolling hills and stunning expanses of open savannah. Elephants can be seen submerging in the silver-blue waters of lake Rwanyakazinga splashing about and raising their trunks in the air for all to see. Lions, leopards and black rhinos wander seamlessly over the plains and can be spotted from close distances.

Opportunities for boating in eight-seater swamp cruisers are available, which is a particularly unique and special way to view not only water birds but other aquatic animals. As Magashi is in the only private access area in Akagera, exclusive night game drives are available which take place in open four by four vehicles. Each open four by four vehicle accommodates a maximum of seven guests, which allows each individual an outside seat for optimal viewing!

For the keen bird watchers, Akagera National Park is renowned for being one of the best birding areas in the world, with over 500 species recorded in the area. Species that can be spotted on the plains include the Pennant-winged nightjar and the yellow throated longclaw which is known for its bright yellow colouring. As well as looking to the skies, the plains also offer wide varieties of mammals to observe including a healthy population of lion which were reintroduced to the park in 2015 following a twenty-year absence. Additionally the black rhino can be spotted moving about the plains. Expertly guided game drives are available to guests which include opportunities to see buffalo, elephant, giraffe, spotted hyaena, zebra, topi, roan, eland and the elusive leopard!

One&Only Nyungwe House

In the southwest of Rwanda, just to the south of the Lake Kivu and on the Burundi border is the One&Only Nyungwe House. Set amongst the tea plantations of Gisakura and on the edge of the stunning and expansive Nyungwe National Park. The National Park is made up of thousands of kilometres of rainforest, bamboo, swamps, grassland and bogs, it is one of the last mountain rainforest habitats on earth. Within the park there are 13 recorded different species of primate and all together the park makes up for 20% of all apes found in Africa. Nyungwe is a lush and diverse ecosystem and the habitat is known for being home to an impressively large population of chimpanzees and endangered monkeys such as the owl face monkey and golden monkey which are increasingly rare.

Nyungwe House allows guests the opportunity to discover Rwanda from the heart of the jungle and to live amongst the rainforest. Surrounded by dramatic mountain landscapes, draped with luscious greenery. Made up of five wooden villa clusters among the treetops, luxury rooms and suites. The accommodation available is a once in a lifetime opportunity to live among such exotic and breathtaking natural beauty. Guests can enjoy exquisite dining and selected beverages, alongside two signature resort experiences provided daily. Facilities within the hotel include a spa with a 3 day wellness itinerary available as well as facial treatments, physical therapy, fire rituals or Rwandan coffee and mint detox wrap. Other experiences include a myriad of activities such as private dining safaris, mountain biking, helicopter rides, hiking and the Canopy treetop walk. The Canopy walk is an awe-inspiring platform elevated between humongous trees and floating 60 metres above the forest floor. This protected jungle in Rwanda is home to incredible and exotic wildlife plus thousands of flora and fauna.

Sabyinyo Silverback Lodge

Situated just north of Kinigi Park in the Virunga Mountains in northwest Rwanda is Sabyinyo Silverback Lodge. A luxurious and high-quality camp made up of eight guest rooms and stylish en-suite bathrooms. The main lodge is spacious and inviting with dark wooden furnishings and chic modern colour palettes which complement the surrounding African landscapes. There is an elegant sitting room with a bar and fireplace, a cosy reading area, gift shop, reception and outdoor fire side seating for evening stargazing and dining experiences to remember. The outside terrace veranda which is sheltered and comfortable, also affords views of the stunning and dramatic volcanoes. Sabyinyo Silverback lodge is esteemed in its location, being just a fifteen minute drive from the parks headquarters it is the perfect base particularly to trek to see the mountain gorilla and golden monkeys.

After a hard days trek across the plains, guests can relax at the spa. At the Silverback Lodge, spa treatments on offer include; deep tissue massage, terre blanche body mask, aromatherapy treatments, Afrique arising and classic Swedish massage. For evening entertainment SACOLA traditional dancers will perform in the lodge and the grounds, offering spectacular and unique music and dance alongside insights into their cultures and traditions. Trips are also available to visit the Buhanga Sacred forest which is of tremendous ecological import and offers views of breath-taking beauty. Guests can walk under the cover of majestic and immensely tall trees whilst being rewarded by promising sights of various birdlife and stunning, exotic and colourful butterflies. Many nearby mountains provide opportunities for hiking should guests be interested in such physical excursions. Mount Gahinga, Muhabura and Bisoke offer incredible views at their peak. Activities can also include mountain biking and visiting the Dian Fossey research camp. There is so much to explore at Sabyinyo Silverback lodge.

One&Only Gorilla's Nest

Go head to head with swaying eucalyptus trees and absorb the beauty of the rainforest from your own doorstep. One&Only Gorilla’s Nest is the nearest resort to Volcanoes National Park. This rainforest is historic and home to a varied and exotic tapestry of wildlife, including over 340 mountain gorillas, golden monkeys and over 300 differing species of birdlife. Through the heart of the resort is an incredible landscape of peaceful slumbering volcanoes that soar over the horizons, cultivating a magnificent atmosphere and an incredible setting, perfect for hikers and cyclists.

Gorilla’s Nest encourages a wild spirit of adventure, a place that encourages guests to confront the majestic mountain gorillas and experience the true narrative of Rwanda. At the forest king lodge, experience a smooth and seamless connection with the natural surroundings. From this romantic private lodge which is perfect for couples, embrace the open air and sweet scents of the rainforest as guests enjoy lounging on their open air deck or al fresco shower. ‘Designed to frame nature’ this resort magnifies its natural surroundings whilst maintaining a cool, calm and chic feel.

For the more active guests, revitalising treks or mountain biking sessions are available. Hiking through a misty bamboo forest, tracking endangered mountain gorillas and spot charming chimpanzees with the help of expert jungle guides. Afterwards guests can find themselves relaxing with a calming spa experience. Releasing any tension or muscle ache, the spa offers a 60 or 90 minute full body Intoga Amasatchi treatment. This is a deep tissue massage using hands or the traditional wooden sticks to free the body of any tightness and tension.

Guests can also dine at The Nest, whether it’s a rich, luxurious morning coffee, a romantic evening meal with a loved one or appreciating local and seasonal cuisine The Nest caters to it all. Menus change daily, keeping guests in suspense and ensuring a variety of foods will be tasted.

Singita Kwitonda Lodge

Located upon 178 acres of stunning landscape and bordering Volcanoes National Park is the impressive Singita Kwitonda Lodge. The National Park, where more than a third of earths remaining mountain gorillas reside, in high-altitude cloud forests. The lodge is designed with respect to its spectacular location and compliments the sceneries and nature, working with it not against it. Made up of eight luxurious suites and large living spaces. The lodge also features a private heated plunge pool and wellness treatment spa area. There are outdoor fireplaces and impressive timber framed windows that encourage and support the breath-taking volcanic surroundings. The lodge also encompasses features such as woven ceilings and hand-fired brickwork of terracotta colouring, crafted by local artists. The lodge also has a dedicated conservation room, nursery and vegetable garden onsite. This vegetable garden contributes fresh produce to the lodge. The Singita expertise is reflected in all aspects of the lodge, from the design to expert advice and guidance. Staff will even help plan personalised itineraries and tailored services for guests.

Singita guests can enjoy embarking on Gorilla trekking, as well as daily gikes to observe gorilla groups in their natural habitat. The lodge will provide complimentary comfort kits which contain sunscreen, towels, ecobags and buffs. Guests will also be offered a loaned backpack with lunchbox, snacks and water. After the strenuous efforts of the hike, guests will return to the lodge where they will unwind in a warm mudroom and enjoy a refreshing beverage. Golden monkey trekking is also available, with a fairly flat terrain and accessible route it is a rare and delightful experience. It’s a highly immersive and rewarding experience as guests will be surrounded upon their trek by up to one hundred monkeys foraging the forest and jumping overhead from tree to tree. As well as hikes and expedtions, guests can visit the Iby’Iwacu Cultural village which is in neighbouring Kinigi. Guests can spend time experiencing the culture and community, honouring ancient traditions, enjoying gentle local guided walks, displays of traditional dance and even pottery making lessons. Guests also have the opportunity to sample the banana beer, which is locally brewed.




Quinta-ssentially Madeira

Holidaying in a hotel is an amazing experience but home comfort is sometimes all you want when you’re abroad. Many people prefer to stay in smaller resorts offering privacy and a more rustic version of the country they’re exploring. Quintas are a fantastic example of this, coming from the traditional portuguese word referring to a large house in the country or rural area, Quintas are usually large houses renovated to welcome guests. Particularly in Madeira, Quintas are a fantastic way to combine exploring new surroundings whilst embracing Portuguese tradition, they allow you to feel at the heart of Madeiran tradition. Most Quintas are decorated and furnished in traditional styles, usually rustic, warm and charming. 

What are Quintas?

Quintas are country manor houses that have been restored and adapted to offer guests all the luxuries and amenities of a hotel, each with their own unique appeal. Despite the island offering a range of exceptional hotels, quintas are ideal for those looking for accommodation which favours traditional Madeiran charm. Many original Quintas were refurbished from old chapels and churches with some still offering prayer and service to guests. Quintas allow guests to experience Madeira traditionally whilst maintaining and preserving historical heritage.

Quintas are usually unique buildings full of character that summarise Portuguese culture and charm. With room numbers closer to that of boutique hotels, guests can be assured of tranquillity and respite on their luxury Madeira holidays. Usually a Quinta’s surrounding estate offers beautiful well- kept gardens perfect for ambling around and the intricate detailing of the rooms and interiors offer an air of class and sophistication.

Why choose a Quinta?

Quintas offer more of a personal touch than hotels, with smaller more intimate grounds, service will be tailored more specifically to each guest. The rustic and traditional charm of a Quinta is also a drawing point as culture and character can be lost in some hotels but a Quinta will guarantee you to experience Portuguese charm at its best. Less built up than most hotels, Quintas tend to also provide more of a peaceful retreat for nature lovers, with extensive farms, botanical gardens and even lakes surrounding the exteriors. Usually situated away from the bustle of town, Quintas typically provide a soothing atmosphere to relax in. 

For those looking to unwind, many Quintas offer spa, health and well-being facilities and most also feature an outdoor pool. Gastronomists will enjoy the Quinta’s home-cooked food which can be enjoyed alongside a fabulous glass of Madeira wine. With a wonderful range of Quintas located around Madeira, guests will soon find the property and location to suit them. A selection are located inland where guests can enjoy the best of Madeira’s countryside and walk by vineyards, observe the native wildlife and flora or embark on a levada walk and trek up the island’s volcanic landscape.

Our sales executive Sarah who visited Madeira said:

‘Quinta’s are more homely, they are intimate, quiet, sophisticated and oose charm. For a real traditional stay in Madeira I would choose a Quinta. What’s extra special is that the staff know who you are rather that just being a room number. They tend to be smaller than other hotels and have fewer rooms.’

Our recommendations:

Quinta da Bela Vista, Funchal

Located in an elevated position with spectacular views over Funchal and the surrounding area the traditional style Quinta da Bela Vista has been restored to a luxurious standard complemented by the finest antiques. This attractive manor house has an excellent reputation for its first-class cuisine with a buffet breakfast and a varied evening menu on offer in the Avista Navios restaurant and the elegant a la carte restaurant serving international cuisine.

Quinta da Casa Branca, Funchal

Located in a quiet residential area close to shops and restaurants, boutique hotel Quinta da Casa Branca is surrounded by lush green vegetation and boasts an award winning contemporary architectural design. Offering splendid views to the mountains of Funchal as well as over the hotel’s extensive mature gardens.

Quinta Splendida Wellness & Botanical Garden, Canico

Located in the centre of the charming village of Caniço, about 7km from the centre of Funchal, Quinta Splendida Wellness; Botanical Garden resides in truly stunning botanical gardens stretching over 30,000m2 and boasts more than a 1,000 plant species. Its beautiful 19th century manor house has been very carefully restored according to the original plans and furnished with a number of antiques.

52 books a year membership...

Can you spare 15 minutes a week to train your brain? The time it takes to load the dishwasher or walk the dog could be spent expanding your mind! Why waste time? Sign up now!

It’s simple really, we understand how valuable your time is. Life is a constant juggling act; whether you’re busy with work, remembering to eat properly, looking after the kids or trying to get 8 hours a night. Let's face it there’s just not enough time for reading!

We believe in condensing dicult or tedious books that you don’t have time for, into bite size chunks. We want you to absorb as much inspiring content as you can, but we believe we can deliver it to you in ecient and tidy packages. Do you feel guilty that you’re not reading enough? Do you feel like your year 9 English teacher is shaking their head in shame?

Do you want all of the knowledge available and none of the stress? Do you want more time to spend on yourself? Do you believe in bettering yourself but want faster, more ecient ways to do so? 52 Books a Year is the service for you. Don’t believe us? Our customers took the plunge and they wouldn’t go back.

Linda, 62

‘’ It’s the service I never knew I needed! I just never feel like there’s never enough time in the day. I’m a carer for my husband but I’ve been running a small business for the last five years. I try my hardest to read more and grow my knowledge but it’s tough. I know how much reading could help me but I can’t prioritise it. 52 books a year has changed my life, I’m learning so much in barely any time at all! There’s no excuse for the messy house anymore...’’

Sharif, 24

‘’I’m a young entrepreneur but I’m dyslexic and I find it so hard to read these long books about business and finance. I want to learn as much as I can but it takes me double the time. With 52 books a year I can learn quickly and efficiently. I’m growing as a young businessman but in my own way and at my own pace.’’

Are you ready to dive into a world of efficient reading? 52 Books a Year are waiting for YOU.

Sign up today and join thousands of members!

Campaign for Tide Banking. Introducing new business credit cards

Email and In-App Notification Copy:

Subject line: 

There’s never been a better time to be a Tidean-  Introducing Tide's New Business Credit Cards 

Body: 

Hi [Member's Name], 

We know you love being a Tidean and it just got a whole lot better…

We're so excited to announce our newest offering- Business Credit Cards! 

You can choose from Free, Plus, or Premium plans and enjoy perks like cashback rewards, no ATM withdrawal fees, and more. Find out which plan works for you <link> 

Get in touch today. Unlock exclusive benefits and level up your business game with Tide Business Credit Cards.

[Sign off]

  • Could tailor the benefits section to each variant of Tide customer, can new customers get a discount or any offers? Are there incentives for longer serving/loyal customers? Can we offer business guidance as well as the card, can we teach them how to use the card responsibly and manage their finances? 

In-App Notification: 

Header: 

"Level up your business game!" 

Body: 

"Introducing our Business Credit Cards. Unlock cashback rewards and exclusive perks. Upgrade now!"

To tailor the copy for different audiences:

  • For new business owners you could highlight the ease of use, how there are no hidden fees and essential features in a concise and clear manner. Offering guidance and support.
  • For an established business you could emphasise the premium benefits, such as 3-month interest-free purchase period and business travel insurance. This could benefit their business.

Blog Post:

Elevate Your Business with Tide's New Business Credit Cards

Are you a business owner looking for a convenient and flexible way to manage your company's finances? At Tide, we understand that as your business evolves, so does its financial needs. 

We’re so excited to announce Tide's latest innovation - Business Credit Cards. 

Whether you're a small startup or a growing enterprise, our new credit card will change the game. We offer plans that cater to your unique requirements. We’ve worked hard to ensure our cards will work to elevate your business, streamline your day to day functions and allow you to expand to your full potential. 

What’s on offer?

From the no-fuss Free plan to the feature-rich Premium offering, our Business Credit Cards redefine convenience and efficiency in managing company expenses. With no monthly fees, instant transfers to employee cards, and cashback rewards, Tide can unlock a world of financial possibility for you. 

Experience a seamless transition to streamlined financial management with Tide. Ready to elevate your business finance game? Discover the untapped potential of our Business Credit Cards today.

Keep an eye out for more information on how you can apply and start taking advantage of these exciting benefits.

At Tide, we are committed to supporting small businesses and helping entrepreneurs succeed. Our Business Credit Cards are just one more way we are dedicated to proving this. We’re passionate about helping you access the tools and resources you need to reach your business goals.

Stay connected with Tide on our socials for updates on the launch of our Business Credit Cards.